Being branded by the business school

Research output: Chapter in Book/Report/Conference proceeding › Book chapter

Details

Authors	Tony Huzzard Allanah Johnston
Organisations	Department of Business Administration
External organisations	Chalmers University of Technology University of Newcastle upon Tyne
Research areas and keywords	Subject classification (UKÄ) – MANDATORY Economics and Business

Original language	English
Title of host publication	The Corporatization of the Business School: Minerva Meets the Market
Publisher	Taylor & Francis
Pages	128-145
Number of pages	18
ISBN (Electronic)	9781317277484
ISBN (Print)	9781138191143
Publication status	Published - 2017 Apr 21
Publication category	Research
Peer-reviewed	No