Brand as Violence

Research output: Chapter in Book/Report/Conference proceedingBook chapter

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Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration

Keywords

Original languageEnglish
Title of host publicationBrand Theories
Subtitle of host publicationPerspectives on Brands and Branding
EditorsJon Bertilsson, Veronika Tarnovskaya
Place of PublicationLund
PublisherStudentlitteratur AB
Pages281-298
Number of pages18
Edition1
ISBN (Print)9789144116242
Publication statusPublished - 2017
Publication categoryResearch
Peer-reviewedNo