Brand Loyalty

Research output: Chapter in Book/Report/Conference proceedingEntry for encyclopedia/dictionary

Details

Authors
Organisations
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration
Original languageEnglish
Title of host publicationThe Wiley Blackwell Encyclopedia of Consumption and Consumer Studies
EditorsDaniel Thomas Cook, J. Michael Ryan
PublisherWiley-Blackwell
ISBN (Print)978-0-470-67284-6
Publication statusPublished - 2015
Publication categoryResearch