Comparing Preferences towards Multiracial Advertising in Sweden and the US-Exploration through Eye-Tracking

Research output: Contribution to journalArticle

Abstract

https://www.mdpi.com/2313-5778/4/4/109

Details

Authors
Organisations
External organisations
  • Malmö University
  • Rochester Institute of Technology
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration

Keywords

  • racial preference, multicultural advertisement, Sweden, US, eye-tracking
Original languageEnglish
Number of pages14
JournalGenealogy
Publication statusPublished - 2020 Nov 18
Publication categoryResearch
Peer-reviewedYes