Continued adoption of eco-innovations: Effects of attitudes, norms and technology optimism

Research output: Chapter in Book/Report/Conference proceedingPaper in conference proceeding

Details

Authors
Organisations
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration

Keywords

  • sustainable consumption, pro-environmental attitudes, eco-innovation adoption
Original languageEnglish
Title of host publicationProceedings of the 46th European Marketing Academy Conference (EMAC)
Publication statusAccepted/In press - 2017 Mar 2
Publication categoryResearch
Peer-reviewedYes
Event46th European Marketing Academy Conference (EMAC) - University of Groningen, Groningen, Netherlands
Duration: 2017 May 232017 May 26
http://www.rug.nl/emac2017/

Conference

Conference46th European Marketing Academy Conference (EMAC)
CountryNetherlands
CityGroningen
Period2017/05/232017/05/26
Internet address