Corporate Brand Identity and Image: to Align or Separate - This is the Question

Research output: Chapter in Book/Report/Conference proceedingBook chapter

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Subject classification (UKÄ) – MANDATORY

  • Business Administration
Original languageEnglish
Title of host publicationBrand Theories
Subtitle of host publicationPerspectives on brands and branding
EditorsVeronika Tarnovskaya, Jon Bertilsson
Place of PublicationLund
PublisherStudentlitteratur
Pages45-64
Number of pages20
Edition1
ISBN (Print)978-91-44-11624-2
Publication statusPublished - 2017 May 18
Publication categoryResearch
Peer-reviewedNo