Corporate or consumer social responsibility? Consequences of CSR as market driven strategy in stakeholder alliances

Research output: Contribution to conferencePaper, not in proceeding

Details

Authors
Organisations
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration
Original languageEnglish
Publication statusPublished - 2009
Publication categoryResearch
Peer-reviewedYes
EventEuropean Marketing Academy Conference - Nantes, France
Duration: 2009 May 26 → …

Conference

ConferenceEuropean Marketing Academy Conference
CountryFrance
CityNantes
Period2009/05/26 → …