Corporate or consumer social responsibility? Consequences of CSR as market driven strategy in stakeholder alliances

Research output: Contribution to conferencePaper, not in proceeding

Bibtex

@conference{c1f3277972cc4c95bd61a9546e163004,
title = "Corporate or consumer social responsibility? Consequences of CSR as market driven strategy in stakeholder alliances",
author = "Annette Cerne",
year = "2009",
language = "English",
note = "European Marketing Academy Conference ; Conference date: 26-05-2009",

}