Corporate or consumer social responsibility? Consequences of CSR as market driven strategy in stakeholder alliances

Research output: Contribution to conferencePaper, not in proceeding

Standard

Corporate or consumer social responsibility? Consequences of CSR as market driven strategy in stakeholder alliances. / Cerne, Annette.

2009. Paper presented at European Marketing Academy Conference, Nantes, France.

Research output: Contribution to conferencePaper, not in proceeding

Harvard

Cerne, A 2009, 'Corporate or consumer social responsibility? Consequences of CSR as market driven strategy in stakeholder alliances', Paper presented at European Marketing Academy Conference, Nantes, France, 2009/05/26.

APA

Cerne, A. (2009). Corporate or consumer social responsibility? Consequences of CSR as market driven strategy in stakeholder alliances. Paper presented at European Marketing Academy Conference, Nantes, France.

CBE

Cerne A. 2009. Corporate or consumer social responsibility? Consequences of CSR as market driven strategy in stakeholder alliances. Paper presented at European Marketing Academy Conference, Nantes, France.

MLA

Cerne, Annette Corporate or consumer social responsibility? Consequences of CSR as market driven strategy in stakeholder alliances. European Marketing Academy Conference, 26 May 2009, Nantes, France, Paper, not in proceeding, 2009.

Vancouver

Cerne A. Corporate or consumer social responsibility? Consequences of CSR as market driven strategy in stakeholder alliances. 2009. Paper presented at European Marketing Academy Conference, Nantes, France.

Author

RIS

TY - CONF

T1 - Corporate or consumer social responsibility? Consequences of CSR as market driven strategy in stakeholder alliances

AU - Cerne, Annette

PY - 2009

Y1 - 2009

M3 - Paper, not in proceeding

T2 - European Marketing Academy Conference

Y2 - 26 May 2009

ER -