Cultural Branding

Research output: Chapter in Book/Report/Conference proceedingBook chapter

Details

Authors
Organisations
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration
Original languageEnglish
Title of host publicationBrand Theories
Subtitle of host publicationPerspectives on brands and branding
EditorsJon Bertilsson, Veronika Tarnovskaya
Place of PublicationLund
PublisherStudentlitteratur
Pages107-126
Number of pages20
Volume1
ISBN (Print)9789144116242
Publication statusPublished - 2017
Publication categoryResearch
Peer-reviewedNo