Delade meningar: Retorisk flertydighet och den pluralistiska publiken i politiska förnyelseprocesser.
Research output: Thesis › Doctoral Thesis (monograph)
The first of the two analyses performed concern Lars Werners speech at the 1990 congress of the left wing, then communist party Vänsterpartiet kommunisterna. It shows that Werner’s speech performed a subtle diplomacy in the deep ideological conflict within the party at the time, by verbalisations that were pragmatically ambiguous in regards to the different ideological positions espoused by participants in the renewal debate. The second analysis shows that Fredrik Reinfeldt, at the 2005 right-wing Moderaterna party convention, gave a speech that was ambiguous on the purpose of the party reform platform that he advocated. By his arguing in ambiguous words and grammar, the nature of the party reform, as it was implied in the speech, could be taken as a genuine reform of party identity and goals, or as a strategic reformist position aiming either toward the partys’ traditional conservative ends or toward visionary liberal ends. Complementary analyses of audience reception of both speeches corroborates some of the findings of the primary speech analyses.
The analyses show that ambiguous utterances can have the function of rhetorically orchestrating divergent audience segments toward collective actions beyond their direct, local responses. I argue that conceptualising the ambiguous utterance as an act of mediation between different positions on a common problem, can unveil what developments of the controversy the act can enable rhetorically. Specifically, I show how Werner’s speech could persuade his composite audience to adopt a common pluralistic radical reformist identity, and accept dropping the communist label from the party name. I also show how Reinfeldt’s speech could persuade the constituent parts of his composite audience that his renewal platform was directly aligned with their divergent personal political goals, allowing them to commonly try to implement its policies. The findings of this thesis has implications for the theory of the composite audience. I argue for treating the composite audience as a dualistic phenomenon: Both as an addressed aggregation of different constituent parts, composed by virtue of being simultaneously addressed, and consequently as an articulated community. I argue that this perspective can be useful to uncover the roles, relationships and order that an utterance implies, and has the rhetorical potential to bring about in the future development of the addressed community.
|Research areas and keywords||
Subject classification (UKÄ) – MANDATORY
|Translated title of the contribution||Shared meanings: Rhetorical Ambiguity and the Pluralistic Audience in Political Party Reform Processes|
|Place of Publication||Ödåkra|
|Publication status||Published - 2018|
Related research output
Research output: Other contribution › Web publication/Blog post
2013/09/01 → 2018/09/28