Drivers of pharmaceutical packaging innovation: a customer-supplier relationship case study

Research output: Contribution to journalArticle


This study explores the drivers of pharmaceutical packaging innovation. Demographic changes and rising healthcare costs pose challenges for the pharmaceutical industry. To meet these challenges, packaging innovation offers opportunities to provide patients with better solutions. Based on an in-depth case study of two companies—a global drug manufacturer and a packaging manufacturer—in a customer-supplier relationship, this study investigates five drivers of innovative packaging solutions: technology, legislation, marketing, logistics, and sustainability. This study identifies multiple stakeholders' needs regarding pharmaceutical packaging innovations. It also shows that robustness of packaging is prioritized despite a patient-centric approach. This study offers suggestions for further research. It also provides a benchmark to help future studies examine other contexts.


External organisations
  • Växjö University
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Mechanical Engineering


  • Case study, Customer-supplier relationship, Innovation drivers, Innovation networks, Packaging innovation, Pharmaceutical industry
Original languageEnglish
Pages (from-to)363-370
JournalJournal of Business Research
Early online date2017 Dec 7
Publication statusPublished - 2018
Publication categoryResearch

Related research output

Giana Lorenzini, 2018 Apr 24, Lund: Division of Packaging Logistics, Department of Design Sciences. 138 p.

Research output: ThesisDoctoral Thesis (compilation)

Giana Carli Lorenzini, Mostaghel, R. & Daniel Hellström, 2017 Jul, Proceeding of the 7th Global Innovation Knowledge Academy (GIKA), 28-30 June, Universidade de Lisboa, Lisbon, Portugal. Thomson Reuters

Research output: Chapter in Book/Report/Conference proceedingPaper in conference proceeding

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Related activities

Lorenzini, G. (Presenter), Rana Mostaghel (Participant), Hellström, D. (Contributor)
2017 Jun 282017 Jun 30

Activity: Participating in or organising an eventParticipation in conference

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