In this conceptual paper, we introduce a meso-level theoretical framework (Consumption Field Refinement) to explain the development of market systems and suggest methods for researching this development. Our framework centres on the idea that the market system consists of interlinked subsystems (consumption fields), each focused on a particular consumption activity.
|Title of host publication||Advances in Consumer Research|
|Publisher||Association for Consumer Research|
|Publication status||Published - 2013|