Green Attraction : Transnational M unicipal Climate Networks and Green City Branding

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Green Attraction : Transnational M unicipal Climate Networks and Green City Branding. / Busch, Henner; Anderberg, Stefan.

In: Journal of Management and Sustainability, Vol. 5, No. 4, 2015, p. 1-16.

Research output: Contribution to journalArticle

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TY - JOUR

T1 - Green Attraction : Transnational M unicipal Climate Networks and Green City Branding

AU - Busch, Henner

AU - Anderberg, Stefan

N1 - This research was supported by the Linneus Centre LUCID (Lund University Centre of Excellence for the Integration of Social and Natural Dimensions of Sustainability) funded by the Swedish Research Council Formas [grant number 259-2008-1718]. The publication of this article was supported by the Section of Scholarly Communication at Lund University Library.

PY - 2015

Y1 - 2015

N2 - In this article, we investigate the nexus of green city branding and municipal climate networks. In recent decades, a number of formal transnational municipal climate networks have emerged and their membership continues to increase. In parallel, city branding that is based on green policies, has gained importance. Based on quantitative and qualitative data, we assess how and to what extent German cities use their membership in transnational municipal climate networks to communicate green city brands. In contrast to our expectations, we encountered very few indications of green city branding efforts by German cities. Our analysis shows that in general, branding considerations only play a negligible role in the involvement of cities in transnational municipal climate networks or climate policies. Instead, it seems that German cities use their membership in climate networks, to genuinely improve local climate change strate gies. We therefore suggest that research on green city branding should be more sensitive to the particular context of cities and efforts should be made to unveil the underlying motives for the communication of green policies.

AB - In this article, we investigate the nexus of green city branding and municipal climate networks. In recent decades, a number of formal transnational municipal climate networks have emerged and their membership continues to increase. In parallel, city branding that is based on green policies, has gained importance. Based on quantitative and qualitative data, we assess how and to what extent German cities use their membership in transnational municipal climate networks to communicate green city brands. In contrast to our expectations, we encountered very few indications of green city branding efforts by German cities. Our analysis shows that in general, branding considerations only play a negligible role in the involvement of cities in transnational municipal climate networks or climate policies. Instead, it seems that German cities use their membership in climate networks, to genuinely improve local climate change strate gies. We therefore suggest that research on green city branding should be more sensitive to the particular context of cities and efforts should be made to unveil the underlying motives for the communication of green policies.

KW - transnational municipal climate networks

KW - green city branding

KW - urban climate governance

KW - climate change mitigation

KW - climate change adaptation

U2 - 10.5539/jms.v5n4p

DO - 10.5539/jms.v5n4p

M3 - Article

VL - 5

SP - 1

EP - 16

JO - Journal of Management and Sustainability

T2 - Journal of Management and Sustainability

JF - Journal of Management and Sustainability

SN - 1925-4725

IS - 4

ER -