How visual is visual culture

If we admit that, with the exception of language, human perception is predominantly visual, it is reasonable to think that all phenomena conveyed by the visual senses have something in common, but then visual semiotics/visual culture will comprehend much more than painting, sculpture, and architecture. The double coding hypotheses of cognitive psychology, as well as Lessing’s classical opposition between language and painting, tell us something about this basic opposition. But to understand visual culture, we have to start from the varieties of the spectacular function, present in our everyday Lifeworld.