Iconic photographs and the ebb and flow of empathic response to humanitarian disasters

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Iconic photographs and the ebb and flow of empathic response to humanitarian disasters. / Slovic, Paul; Västfjäll, Daniel; Erlandsson, Arvid; Gregory, Robin.

In: Proceedings of the National Academy of Sciences of the United States of America, Vol. 114, No. 4, 24.01.2017, p. 640-644.

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Slovic, Paul ; Västfjäll, Daniel ; Erlandsson, Arvid ; Gregory, Robin. / Iconic photographs and the ebb and flow of empathic response to humanitarian disasters. In: Proceedings of the National Academy of Sciences of the United States of America. 2017 ; Vol. 114, No. 4. pp. 640-644.

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TY - JOUR

T1 - Iconic photographs and the ebb and flow of empathic response to humanitarian disasters

AU - Slovic, Paul

AU - Västfjäll, Daniel

AU - Erlandsson, Arvid

AU - Gregory, Robin

PY - 2017/1/24

Y1 - 2017/1/24

N2 - The power of visual imagery is well known, enshrined in such familiar sayings as "seeing is believing" and "a picture is worth a thousand words." Iconic photos stir our emotions and transform our perspectives about life and the world in which we live. On September 2, 2015, photographs of a young Syrian child, Aylan Kurdi, lying face-down on a Turkish beach, filled the front pages of newspapers worldwide. These images brought much-needed attention to the Syrian war that had resulted in hundreds of thousands of deaths and created millions of refugees. Here we present behavioral data demonstrating that, in this case, an iconic photo of a single child had more impact than statistical reports of hundreds of thousands of deaths. People who had been unmoved by the relentlessly rising death toll in Syria suddenly appeared to care much more after having seen Aylan's photograph; however, this newly created empathy waned rather quickly. We briefly examine the psychological processes underlying these findings, discuss some of their policy implications, and reflect on the lessons they provide about the challenges to effective intervention in the face of mass threats to human well-being.

AB - The power of visual imagery is well known, enshrined in such familiar sayings as "seeing is believing" and "a picture is worth a thousand words." Iconic photos stir our emotions and transform our perspectives about life and the world in which we live. On September 2, 2015, photographs of a young Syrian child, Aylan Kurdi, lying face-down on a Turkish beach, filled the front pages of newspapers worldwide. These images brought much-needed attention to the Syrian war that had resulted in hundreds of thousands of deaths and created millions of refugees. Here we present behavioral data demonstrating that, in this case, an iconic photo of a single child had more impact than statistical reports of hundreds of thousands of deaths. People who had been unmoved by the relentlessly rising death toll in Syria suddenly appeared to care much more after having seen Aylan's photograph; however, this newly created empathy waned rather quickly. We briefly examine the psychological processes underlying these findings, discuss some of their policy implications, and reflect on the lessons they provide about the challenges to effective intervention in the face of mass threats to human well-being.

KW - Empathy

KW - Humanitarian disasters

KW - Iconic photographs

KW - Psychic numbing

KW - Syrian refugees

UR - http://www.scopus.com/inward/record.url?scp=85010775184&partnerID=8YFLogxK

U2 - 10.1073/pnas.1613977114

DO - 10.1073/pnas.1613977114

M3 - Article

VL - 114

SP - 640

EP - 644

JO - Proceedings of the National Academy of Sciences

T2 - Proceedings of the National Academy of Sciences

JF - Proceedings of the National Academy of Sciences

SN - 1091-6490

IS - 4

ER -