Identical CSR strategies, different marketing outcomes

Research output: Contribution to conferencePaper, not in proceeding

Details

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Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration
Original languageEnglish
Publication statusPublished - 2009
Publication categoryResearch
Peer-reviewedYes
EventAmerican Marketing Association Winter Conference - Tampa, Florida
Duration: 2009 Feb 20 → …

Conference

ConferenceAmerican Marketing Association Winter Conference
Period2009/02/20 → …