IKEA: Entering Russia

Research output: Chapter in Book/Report/Conference proceedingBook chapter

Details

Authors
Organisations
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration

Keywords

  • IKEA, Russia, international marketing
Original languageEnglish
Title of host publicationInternational Marketing 4th edition
EditorsPervez Ghauri, Philip Cateora
PublisherMcGraw Hill
Pages529-533
Publication statusPublished - 2014
Publication categoryPopular science
Peer-reviewedYes