Inside Marketing: Practices, Ideologies, Devices, D. Zwick, J. Cayla (Eds.). Oxford University Press, Oxford (2011), 357 pp.

Research output: Contribution to journalReview (Book/Film/Exhibition/etc.)

Details

Authors
External organisations
  • Umeå University
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration

Keywords

  • book review, marketing
Original languageEnglish
Pages (from-to)267-268
Number of pages2
JournalScandinavian Journal of Management
Volume28
Issue number3
Publication statusPublished - 2012
Publication categoryResearch
Peer-reviewedNo
Externally publishedYes