Integrating Corporate Social Responsibility into Marketing Strategy – the cases of two European food retailers

Research output: Contribution to conferencePaper, not in proceeding

Details

Authors
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Economics and Business
Original languageEnglish
Publication statusPublished - 2005
Publication categoryResearch
Peer-reviewedYes
Event13th International Conference on Research in Distributive Trades - Lund, Sweden
Duration: 0001 Jan 2 → …

Conference

Conference13th International Conference on Research in Distributive Trades
CountrySweden
CityLund
Period0001/01/02 → …