Managing Service Firms: The Power of Managerial Marketing

Research output: Contribution to journalReview (Book/Film/Exhibition/etc.)

Details

Authors
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Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration
Original languageEnglish
Pages (from-to)155-156
JournalScandinavian Journal of Management
Volume27
Issue number1
Publication statusPublished - 2011
Publication categoryResearch
Peer-reviewedNo

Bibliographic note

Reviewed Work(s): Managing Service Firms: The Power of Managerial Marketing (by Per Skålén)