Managing the politics of value propositions

Research output: Contribution to journalArticle


Purpose: The purpose of this paper is to provide an understanding of value co-creation in services as a multidimensional political construct that takes place across different “regimes of value” (Appadurai 1986).
Design/Methodology/Approach: A case study of waste management services in Sweden serves as an illustration of how this construct takes place.
Findings: There is a strategic potential for service providers to engage in a “politics of value” (Appadurai 1986) that makes use of the multidimensionality of the value creation process.
Research implications: Service scholars are encouraged to redirect their efforts from trying to define the essence of value to unfolding the conditions under which value is created.
Practical implications: We invite service providers to engage with the possibilities of developing a politics of value that draws on the co-existence of different regimes of value.
Originality/Value: The argument re-directs the discussion on value creation from the nature of value creation in services to the conditions under which service organizations create value in practice.


Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Social Sciences Interdisciplinary
Original languageEnglish
Pages (from-to)355-375
JournalMarketing Theory
Issue number4
Publication statusPublished - 2014
Publication categoryResearch

Related projects

Hervé Corvellec & Johan Hultman


Project: ResearchInterdisciplinary research, Internal collaboration (LU), Collaboration with industry

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