Mass Consumption and Political Consumerism

Research output: Chapter in Book/Report/Conference proceedingBook chapter


This chapter focuses on the relation between mass consumption and political
consumerism. Mass consumption concerns the omnipresent role of consumption in
contemporary societies with associated problems of excessive resource use in current
practices of consumption. The late modern context and forces of mass consumption can both trigger and prevent political consumerism as well as shape its outcome. The chapter offers a literature review that addresses both examples of alternative consumption (e.g., buycotts) and various kinds of anticonsumption, which involve politically motivated ambitions to cut down on consumption. The chapter addresses how mass consumption activates political consumerist potentials, including sentiments towards anticonsumption. It furthermore shows how mass consumption makes people unable to link consumption to political considerations. Finally, the chapter analyses possibilities and difficulties in transforming niche political consumerist initiatives to the mainstream in a society that is dominated by mass consumption.


External organisations
  • Örebro University
Research areas and keywords


  • niche, mainstream, political consumption, mass consumption, sustainable consumption, anti-consumption
Original languageEnglish
Title of host publicationThe Oxford Handbook of Political Consumerism
EditorsMagnus Boström, Michele Micheletti, Peter Oosterveer
Place of PublicationOxford, UK
PublisherOxford University Press
Number of pages25
ISBN (Electronic)9780190629038
Publication statusPublished - 2018 Aug 10
Publication categoryResearch