New Transportation Technology: Norm Activation Processes and the Intention to Switch to an Electric/Hybrid Vehicle

Research output: Chapter in Book/Report/Conference proceedingBook chapter

Standard

New Transportation Technology : Norm Activation Processes and the Intention to Switch to an Electric/Hybrid Vehicle. / Nordlund, Annika; Jansson, Johan; Westin, Kerstin.

Transportation Research Procedia. ed. / Leszek Rafalskia; Adam Zofka. Vol. 14 Elsevier, 2016. p. 2527-2536.

Research output: Chapter in Book/Report/Conference proceedingBook chapter

Harvard

Nordlund, A, Jansson, J & Westin, K 2016, New Transportation Technology: Norm Activation Processes and the Intention to Switch to an Electric/Hybrid Vehicle. in L Rafalskia & A Zofka (eds), Transportation Research Procedia. vol. 14, Elsevier, pp. 2527-2536, Transport Research Arena , Warsaw, Poland, 2016/04/18. https://doi.org/10.1016/j.trpro.2016.05.334

APA

Nordlund, A., Jansson, J., & Westin, K. (2016). New Transportation Technology: Norm Activation Processes and the Intention to Switch to an Electric/Hybrid Vehicle. In L. Rafalskia, & A. Zofka (Eds.), Transportation Research Procedia (Vol. 14, pp. 2527-2536). Elsevier. https://doi.org/10.1016/j.trpro.2016.05.334

CBE

Nordlund A, Jansson J, Westin K. 2016. New Transportation Technology: Norm Activation Processes and the Intention to Switch to an Electric/Hybrid Vehicle. Rafalskia L, Zofka A, editors. In Transportation Research Procedia. Elsevier. pp. 2527-2536. https://doi.org/10.1016/j.trpro.2016.05.334

MLA

Nordlund, Annika, Johan Jansson and Kerstin Westin "New Transportation Technology: Norm Activation Processes and the Intention to Switch to an Electric/Hybrid Vehicle". and Rafalskia, Leszek Zofka, Adam (editors). Transportation Research Procedia. Elsevier. 2016, 2527-2536. https://doi.org/10.1016/j.trpro.2016.05.334

Vancouver

Nordlund A, Jansson J, Westin K. New Transportation Technology: Norm Activation Processes and the Intention to Switch to an Electric/Hybrid Vehicle. In Rafalskia L, Zofka A, editors, Transportation Research Procedia. Vol. 14. Elsevier. 2016. p. 2527-2536 https://doi.org/10.1016/j.trpro.2016.05.334

Author

Nordlund, Annika ; Jansson, Johan ; Westin, Kerstin. / New Transportation Technology : Norm Activation Processes and the Intention to Switch to an Electric/Hybrid Vehicle. Transportation Research Procedia. editor / Leszek Rafalskia ; Adam Zofka. Vol. 14 Elsevier, 2016. pp. 2527-2536

RIS

TY - CHAP

T1 - New Transportation Technology

T2 - Norm Activation Processes and the Intention to Switch to an Electric/Hybrid Vehicle

AU - Nordlund, Annika

AU - Jansson, Johan

AU - Westin, Kerstin

PY - 2016

Y1 - 2016

N2 - Since humans' activities contribute to climate change it is important to change behavior. Switching to a hybrid/plugin/electric vehicle (HEV/PHEV/EV) for personal transport can be one way. In this study the intention to switch to a HEV/PHEV/EV is studied from the theoretical framework of the moral norm-activation theory of altruism (Schwartz, 1977) and the Value-Belief-Norm (VBN) Theory of environmentalism (Stern et al., 1999). Data was collected using a survey to three groups, alternative fuel vehicle owners (AFV, mainly E85/ethanol), fossil fuel vehicle owners (conventional vehicles, CV), and hybrid/plugin/electric vehicle owners (HEV/PHEV/EV). A SEM model was proposed, and tested on the subsamples of CV and AFV owners, of a hierarchical process of influence from the more general (e.g. values) to the more specific (e.g. beliefs, norms) and finally the intention. The results supported the proposed norm-activation model and showed that problem awareness was more influential in the AFV than in the CV group. In addition, a comparison between the three subgroups (CV, AFV and HEV/PHEV/EV) showed that HEV/PHEV/EV owners differed significantly from CV and AFV owners, in that they were more open to change, less conservative, showed a higher problem awareness, self-efficacy, and a stronger personal norm. The results from this study may have implications for future work of increasing the number of electric vehicles on the roads and thereby contribute to less direct emissions from car traffic.

AB - Since humans' activities contribute to climate change it is important to change behavior. Switching to a hybrid/plugin/electric vehicle (HEV/PHEV/EV) for personal transport can be one way. In this study the intention to switch to a HEV/PHEV/EV is studied from the theoretical framework of the moral norm-activation theory of altruism (Schwartz, 1977) and the Value-Belief-Norm (VBN) Theory of environmentalism (Stern et al., 1999). Data was collected using a survey to three groups, alternative fuel vehicle owners (AFV, mainly E85/ethanol), fossil fuel vehicle owners (conventional vehicles, CV), and hybrid/plugin/electric vehicle owners (HEV/PHEV/EV). A SEM model was proposed, and tested on the subsamples of CV and AFV owners, of a hierarchical process of influence from the more general (e.g. values) to the more specific (e.g. beliefs, norms) and finally the intention. The results supported the proposed norm-activation model and showed that problem awareness was more influential in the AFV than in the CV group. In addition, a comparison between the three subgroups (CV, AFV and HEV/PHEV/EV) showed that HEV/PHEV/EV owners differed significantly from CV and AFV owners, in that they were more open to change, less conservative, showed a higher problem awareness, self-efficacy, and a stronger personal norm. The results from this study may have implications for future work of increasing the number of electric vehicles on the roads and thereby contribute to less direct emissions from car traffic.

KW - values

KW - beliefs

KW - norm-activation

KW - intention

KW - hybrid

KW - plugin

KW - electric vehicle

U2 - 10.1016/j.trpro.2016.05.334

DO - 10.1016/j.trpro.2016.05.334

M3 - Book chapter

VL - 14

SP - 2527

EP - 2536

BT - Transportation Research Procedia

A2 - Rafalskia, Leszek

A2 - Zofka, Adam

PB - Elsevier

ER -