On being branded

Research output: Contribution to journalDebate/Note/Editorial

Details

Authors
  • Katie Sullivan
  • Jonathan Gosling
  • Jonathan Schroeder
Organisations
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration
Original languageEnglish
Pages (from-to)121-122
JournalScandinavian Journal of Management
Volume29
Issue number2
Publication statusPublished - 2013
Publication categoryResearch
Peer-reviewedNo