Public relations and tourism: Critical reflections and a research agenda

Research output: Contribution to journalArticle

Abstract

This article is based on the belief that research focused on PR tourism is of fundamental importance to understanding the role of PR in contemporary culture. Our analysis shows that tourism has not received much attention from PR researchers and that a critical perspective uncovers a host of key issues in promotional culture: power, politics and diplomacy in international communication; risk, ethics and social responsibility; globalisation and multiculturalism; and 'media panics' and 'media events'.

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Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Social Sciences Interdisciplinary

Keywords

  • promotional culture, mega-events, sport, diplomacy, politics, power, risk, media, globalisation, tourism, multicultural
Original languageEnglish
Pages (from-to)68-76
JournalPublic Relations Review
Volume33
Issue number1
Publication statusPublished - 2007
Publication categoryResearch
Peer-reviewedYes