Public relations and tourism: Critical reflections and a research agenda

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Public relations and tourism: Critical reflections and a research agenda. / L'Etang, Jacquie; Falkheimer, Jesper; Lugo, Jairo.

In: Public Relations Review, Vol. 33, No. 1, 2007, p. 68-76.

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TY - JOUR

T1 - Public relations and tourism: Critical reflections and a research agenda

AU - L'Etang, Jacquie

AU - Falkheimer, Jesper

AU - Lugo, Jairo

PY - 2007

Y1 - 2007

N2 - This article is based on the belief that research focused on PR tourism is of fundamental importance to understanding the role of PR in contemporary culture. Our analysis shows that tourism has not received much attention from PR researchers and that a critical perspective uncovers a host of key issues in promotional culture: power, politics and diplomacy in international communication; risk, ethics and social responsibility; globalisation and multiculturalism; and 'media panics' and 'media events'.

AB - This article is based on the belief that research focused on PR tourism is of fundamental importance to understanding the role of PR in contemporary culture. Our analysis shows that tourism has not received much attention from PR researchers and that a critical perspective uncovers a host of key issues in promotional culture: power, politics and diplomacy in international communication; risk, ethics and social responsibility; globalisation and multiculturalism; and 'media panics' and 'media events'.

KW - promotional culture

KW - mega-events

KW - sport

KW - diplomacy

KW - politics

KW - power

KW - risk

KW - media

KW - globalisation

KW - tourism

KW - multicultural

U2 - 10.1016/j.pubrev.2006.11.008

DO - 10.1016/j.pubrev.2006.11.008

M3 - Article

VL - 33

SP - 68

EP - 76

JO - Public Relations Review

JF - Public Relations Review

SN - 0363-8111

IS - 1

ER -