Social media and organizing–An empirical analysis of the role of wiki affordances in organizing practices

Research output: Chapter in Book/Report/Conference proceedingPaper in conference proceeding


The evolution of social media has introduced novel possibilities for work and interaction in organizations. The wiki technology is one important kind of social media technologies that is increasingly used to facilitate the creation and sharing of organizational knowledge within communities. Given the increasing use of social media in organizations and the lack of knowledge on their consequences for organizing, we use an affordance lens to explore the enactment of organizational wiki. Using qualitative data obtained through interviews, field visits, and documents from two multinational organizations–CCC and IBM–we first identified eight affordances that describe various wiki possibilities and practices. We then identified four properties of these affordances including multiplicity, referential, situatedness, and communal. These properties represent the main contribution of the paper in that they extend the notion of affordance by theorizing new concepts that describe relational dynamics, situated and contextual conditions, and social factors involved in enacting, perceiving, and exploiting affordances.


External organisations
  • Linnaeus University
  • IT University of Copenhagen
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Media and Communication Technology
  • Information Systems, Social aspects


  • Wikis, Affordances, Organization, Social Media, CCC, IBM
Original languageEnglish
Title of host publicationInternational Conference on Information Systems 2013
Publication statusPublished - 2013
Publication categoryResearch
Externally publishedYes
EventThe 34th International Conference on Information Systems (ICIS), Milan, Italy
- Milan, Italy
Duration: 2013 Dec 15 → …
Conference number: 34


ConferenceThe 34th International Conference on Information Systems (ICIS), Milan, Italy
Abbreviated titleICIS
Period2013/12/15 → …

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