Sonic Branding: From Brand Image to Brand Imagination

Research output: Chapter in Book/Report/Conference proceedingBook chapter

Details

Authors
Organisations
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration
Original languageEnglish
Title of host publicationThe Oxford Handbook of Sound & Imagination
EditorsMark Grimshaw, Mads Walther-Hansen, Martin Knakkergaard
Place of PublicationOxford
PublisherOxford University Press
Volume1
Publication statusPublished - 2019 Oct 10
Publication categoryResearch
Peer-reviewedNo