Study of alternative strategies to the task clarification activity of the market-pull product development process model

Research output: Chapter in Book/Report/Conference proceedingPaper in conference proceeding


A very large majority of the current product development process models put forward in textbooks present a homogenous structure, what Ulrich & Eppinger [1] call the market-pull model, presented as a generic one, while other possible product development process models are merely seen as variants. This paper focuses on the task clarification and derived activities (mainly the systematic search for customer needs through market study and the supplementary development costs it entails) and investigates two alternative strategies that are not derived from the generic process model. The first alternative is the market-pull model without an extensive task clarification. The second is the application of the so-called expeditionary marketing strategy. With the help of simplified analytic modeling, the conditions for which these alternatives are as efficient as the generic process model are discussed. This advocates the development of more flexible process models.

[1] Ulrich, K. T. and Eppinger, S. D., 2008, Product Design and Development, 4th Edition, McGraw-Hill, London.


Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Production Engineering, Human Work Science and Ergonomics


  • engineering design process, product introduction, product development, machine design, maskinkonstruktion
Original languageEnglish
Title of host publicationProceedings of the 21st International Conference on Design Theory and Methodology - DETC/DTM'09
Place of PublicationNew York, NY
PublisherAmerican Society Of Mechanical Engineers (ASME)
Number of pages10
ISBN (Electronic)978-0-7918-3856-3
ISBN (Print)978-0-7918-4905-7
Publication statusPublished - 2009
Publication categoryResearch
Event21st International Conference on Design Theory and Methodology - DETC/DTM'09 - San Diego, CA
Duration: 2009 Aug 302009 Sep 2


Conference21st International Conference on Design Theory and Methodology - DETC/DTM'09

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