Supply Chain Implications from Conract Packaging

Research output: Working paper

Abstract

In trying to get products out to market,
manufacturers of FMCG (Fast Moving
Consumer Goods) differentiate themselves
through e.g. promotional efforts and display
packaging (Point-of-Purchase packaging).
For the display packaging, companies turn to
contract packagers who are able to supply
this service, providing the design,
manufacturing and assembly and packing of
the display packaging. This paper discusses
the implications of contract packaging for a
supply chain, specifically through the case of
a provider of contract packaging and a
supportive case that describes the
experiences acquired from a relationship
between P&G and Exel. The paper also
offers a discussion on what actors are
supplying contract packaging, presenting
advantages of the individual actors. The
implication that were found include the
possibility of lower time -to-market, the
possibility to postpone manufacturing, and
increasing flexibility in the manufacturing of
the displays and the offer that can be
provided to customers.

Details

Authors
  • Claes Wallin
Organisations
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Other Mechanical Engineering
Original languageEnglish
PublisherPackaging Logistics, Lund University
Publication statusUnpublished - 2003
Publication categoryResearch