Teaching Note: The Reputation of the "World's Most Prestigious Award": The Nobel Prize

Research output: Other contributionTeaching case

Abstract

At its heart, this is a case about the reputation of an international symbol of achievement and about managing an iconic brand. The case provides insights into the nature of a prestigious “heritage brand” and its challenges and opportunities to remain relevant and differentiated in the 21st century. In “protecting and safeguarding the standing of the Nobel Prize” the executive board faced the paradox of continuity and change with the reputation of “the world’s most prestigious award” at issue. A respected magazine article on the Nobel Prize concluded: “No other prize has anything like the stature of a Nobel. . . . But some do whisper, ‘for how much longer?’” (The Economist, January 2, 2016)

Details

Authors
Organisations
External organisations
  • Harvard Business School
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration

Keywords

  • Nobel Prize, Reputation, brand management, Networked brand, Corporate brand identity matrix
Original languageEnglish
Short descriptionTeaching Note
PublisherHarvard Business Publishing
Number of pages14
Publication statusPublished - 2018 Sep 17
Publication categoryResearch

Publication series

NameHBS Case Collection, Teaching Notes
PublisherHarvard Business School
No.919-402