Teaching Note: The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize

Research output: Other contributionMiscellaneous

Abstract

At its heart, this is a case about the reputation of an international symbol of achievement and about managing an iconic brand. The case provides insights into the nature of a prestigious “heritage brand” and its challenges and opportunities to remain relevant and differentiated in the 21st century. In “protecting and safeguarding the standing of the Nobel Prize” the executive board faced the paradox of continuity and change with the reputation of “the world’s most prestigious award” at issue. A respected magazine article on the Nobel Prize concluded: “No other prize has anything like the stature of a Nobel. . . . But some do whisper, ‘for how much longer?’” (The Economist, January 2, 2016)

Details

Authors
Organisations
External organisations
  • Harvard Business School
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration

Keywords

  • Nobel Prize, Swedish Academy, Reputation, MeToo, crisis management, Brand management
Original languageEnglish
Short descriptionHBR Case Teaching Note
Number of pages20
Publication statusPublished - 2018 Dec 17
Publication categoryResearch