Temples and the religious economy

Research output: Chapter in Book/Report/Conference proceedingBook chapter


Temples in China participate in the competition for believers and are active players in the
religious economy. The managers of the most successful new temples engage in strategic decision
making about marketing, promotion, innovation, and public activities to increase the visibility
and appeal of their temples. We illustrate with examples and data from our studies of eight new
temples to the deity Wong Tai Sin (Huang Daxian) in Guangdong and Zhejiang between the late
1980s and 2004.


  • Graeme Lang
  • Selina Chen
  • Lars Ragvald
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • History and Archaeology


  • religious economy, China, temples
Original languageEnglish
Title of host publicationState, Market, and Religions in Chinese Societies
EditorsFenggang Yang, Josheph B. Tamney
PublisherBrill Academic Publishers
ISBN (Print)90-04-14597-4
Publication statusPublished - 2005
Publication categoryResearch