The Brand I Call Home? Employee–Brand Appropriation at IKEA

Research output: Chapter in Book/Report/Conference proceedingBook chapter

Details

Authors
Organisations
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration

Keywords

  • employee branding, psychological contract, employer branding
Original languageEnglish
Title of host publicationBranded Lives: The Production and Consumption of Identity at Work
PublisherEdward Elgar Publishing
ISBN (Print)978 1 84980 092 1
Publication statusPublished - 2011
Publication categoryResearch
Peer-reviewedNo