The Fortune at the Base of the Pyramid: Strategies for Creating Innovations

Research output: Contribution to journalArticle

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Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Design

Keywords

  • BOP, Base of the Pyramid, strategy, innovation
Original languageEnglish
Pages (from-to)7-9
JournalJournal of Management of Innovation and Technology
Issue number4
Publication statusPublished - 2013
Publication categoryResearch
Peer-reviewedYes