The Global Book: Micropublishing, Conglomerate Production, and Digital Market Structures

Research output: Contribution to journalArticle

Abstract

The contemporary book business is both globalized and digitalized, whether we are talking international bestsellers or micropublished digital-only e-books. All categories of literature have been profoundly marked by technological and social change. Despite being polar opposites, large-scale media conglomerate publishing and micropublishing are discussed jointly in the article. Globalization and digitalization are used as overarching concepts and developed in terms of promoters, gatekeepers, visibility, and discoverability. The question is how the globalization and digitalization of the book market has influenced and changed literature in circulation beyond its national or linguistic areas.

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Subject classification (UKÄ) – MANDATORY

  • Other Humanities not elsewhere specified

Keywords

  • Book trade, e-books, World literature, Digital publishing , Micropublishing
Original languageEnglish
Pages (from-to)118-132
JournalPublishing Research Quarterly
Volume34
Issue number1
Publication statusPublished - 2018
Publication categoryResearch
Peer-reviewedYes