The logics of digital advocacy: Between acts of political influence and presence

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The logics of digital advocacy: Between acts of political influence and presence. / Johansson, Håkan; Scaramuzzino, Gabriella.

In: New Media & Society, Vol. 21, No. 7, 2019, p. 1528-1545.

Research output: Contribution to journalArticle

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TY - JOUR

T1 - The logics of digital advocacy:

T2 - Between acts of political influence and presence

AU - Johansson, Håkan

AU - Scaramuzzino, Gabriella

PY - 2019

Y1 - 2019

N2 - A growing body of research highlights how the Internet and social media offer new platforms for advocacy. This article contributes to the debates on digital advocacy by combining interest group and social media studies and present the notions of digital access politics, digital information politics, and digital protest politics for a comprehensive analysis of digital advocacy. Based on a netnographic study of two highly different advocacy groups working with workers’ rights in a Swedish context, we find that online and offline activities are highly interconnected. While previous studies have largely focused on how groups gain political influence, present digital advocacy is much more oriented towards gaining political presence through social media. The article proposes that future studies into advocacy in the digital era needs to study acts for political influence and acts for political presence as intertwined or even as two sides of the same coin.

AB - A growing body of research highlights how the Internet and social media offer new platforms for advocacy. This article contributes to the debates on digital advocacy by combining interest group and social media studies and present the notions of digital access politics, digital information politics, and digital protest politics for a comprehensive analysis of digital advocacy. Based on a netnographic study of two highly different advocacy groups working with workers’ rights in a Swedish context, we find that online and offline activities are highly interconnected. While previous studies have largely focused on how groups gain political influence, present digital advocacy is much more oriented towards gaining political presence through social media. The article proposes that future studies into advocacy in the digital era needs to study acts for political influence and acts for political presence as intertwined or even as two sides of the same coin.

KW - politiskt inflytande

KW - närvaro

KW - advocacy

KW - netnografi

KW - protest

KW - sociala medier

KW - arbetarrörelse

KW - Sverige

KW - media

KW - online aktivism

KW - advocacy

KW - social media

KW - protest politics

KW - interest groups

KW - information politics

KW - lobbying

KW - access politics

KW - netnography

KW - presence

KW - Sweden

KW - labour movement

U2 - 10.1177/1461444818822488

DO - 10.1177/1461444818822488

M3 - Article

VL - 21

SP - 1528

EP - 1545

JO - New Media and Society

JF - New Media and Society

SN - 1461-4448

IS - 7

ER -