The mediatized Zlatan: The immigrant’s path from provincial otherness to national identity and to a Western literary space

Research output: Chapter in Book/Report/Conference proceedingBook chapter


In this article the mediatisation of Zlatan Ibrahimovic's autobiography, written by the journalist David Lagercrantz, is investigated through the reception of the book as well as of other media formats in which it was made public. A main point made is that the processes of mediatisation is a main factor in creating a literary trademark and bestseller. The footballer's mythic life story, as expressed in the autobiography and in media over the years, is both racified, marked by class and an imagined national community which augments the ongoing hype surrounding this specific autobiography.


Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Languages and Literature


  • Mediatisation Autobiography Race Class Nationalism
Original languageEnglish
Title of host publicationHype : bestsellers and literary culture
EditorsJon Helgason, Ann Steiner, Sara Kärrholm
PublisherNordic Academic Press
ISBN (Print)9789187675065
Publication statusPublished - 2014
Publication categoryResearch

Related research output

Ann Steiner (ed.), Sara Kärrholm (ed.) & Jon Helgason (ed.), 2014, Nordic Academic Press. 239 p.

Research output: Book/ReportAnthology (editor)

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Related projects

Cristine Sarrimo


Project: ResearchIndividual research project

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