The monarchy as a corporate brand - Some corporate communications dimensions

Research output: Contribution to journalArticle

Abstract

Purpose - The purpose of this paper is to examine the role of corporate communications on behalf of the monarchy as a corporate brand. Design/methodology/approach - Draws on the preliminary findings of a major study on monarchies. Findings - Argues that corporate communications is an important aspect of corporate brand management (especially in relation to constitutional monarchies). Research implications - That monarchies are analogous to organisational brands and are amenable to being managed as such. Originality/value - Draws on a unique study relating to monarchies as corporate brands.

Details

Authors
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Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration

Keywords

  • corporate branding, corporate communications
Original languageEnglish
Pages (from-to)902-908
JournalEuropean Journal of Marketing
Volume40
Issue number7-8
Publication statusPublished - 2006
Publication categoryResearch
Peer-reviewedYes