The monarchy as a corporate brand - Some corporate communications dimensions

Research output: Contribution to journalArticle

Bibtex

@article{9c9b85922e524b01b9f7a7cf10b2b1e6,
title = "The monarchy as a corporate brand - Some corporate communications dimensions",
abstract = "Purpose - The purpose of this paper is to examine the role of corporate communications on behalf of the monarchy as a corporate brand. Design/methodology/approach - Draws on the preliminary findings of a major study on monarchies. Findings - Argues that corporate communications is an important aspect of corporate brand management (especially in relation to constitutional monarchies). Research implications - That monarchies are analogous to organisational brands and are amenable to being managed as such. Originality/value - Draws on a unique study relating to monarchies as corporate brands.",
keywords = "corporate branding, corporate communications",
author = "Greyser, {Stephen A.} and Balmer, {John M. T.} and Mats Urde",
year = "2006",
doi = "10.1108/03090560610670052",
language = "English",
volume = "40",
pages = "902--908",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald Group Publishing Limited",
number = "7-8",

}