The packaging selection practice a case study

Research output: Chapter in Book/Report/Conference proceedingPaper in conference proceeding


Purpose of this paper
The purpose of this paper is to present a comparative case study of the procedures and guiding principles in the packaging selection practice of two international companies.

A qualitative case study with an inductive approach was conducted. The data was collected through semi-structured interviews, documentation, and field visits.

The study indicates conceptual similarities and dissimilarities in the two companies’ procedures, concerns and priorities with respect to the packaging domain. The packaging selection practice at the two companies appears to be highly dependent on total cost, standardization, production philosophy, and collaboration between different functions and units.

Research limitations/implications
A study of two case companies implies limitations to generalization of the findings. Nevertheless, the case companies represent two diverse industrial branches providing a good basis for conceptual similarities and dissimilarities.

Practical implications
The findings of the study have practical implications generated by increased understanding of the guiding principles and their influence on the packaging selection process with respect to different types of packaging. This in turn, has a positive financial impact, enhances efficiency and effectiveness in the supply and demand chains, and considers environmental issues.

No previous similar study addressing the packaging selection approach in an engineering B2B industry context has been identified. This paper attempts to contribute to the theory-building of the packaging selection practice, point out the importance of considering the packaging selection and its guiding principles in order to make a deliberate and motivated packaging selection, and can be of value to other academic researchers in the field.


  • Sandra Silgård Casell
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Other Mechanical Engineering


  • Theory-building, Packaging selection practice, Decision guiding principles, Packaging logistics, International companies, Case study
Original languageEnglish
Title of host publication[Host publication title missing]
EditorsJan Stentoft Arlbjørn
Number of pages17
Publication statusPublished - 2010
Publication categoryResearch
Event22nd Annual NOFOMA Conference, 2010 - Kolding, Denmark
Duration: 2010 Jun 102010 Jun 10
Conference number: 22


Conference22nd Annual NOFOMA Conference, 2010