The Polymorphous Nature of Place Branding: A Comparison of Stockholm and Turin

Research output: Contribution to journalPublished meeting abstract

Details

Authors
External organisations
  • Stockholm University
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration
Original languageEnglish
Pages (from-to)139-139
Number of pages1
JournalJournal of Macromarketing
Volume35
Issue number1
Publication statusPublished - 2015
Publication categoryResearch
Peer-reviewedYes
Externally publishedYes

Bibliographic note

AuthorCount:2;