The success and failure of New Product Development – a study with focus on the early phases

Research output: Contribution to conferencePaper, not in proceeding

Abstract

What factors affects New Product Development (NPD) and are the factors the same in different industries? These are two of the main questions explored when three organizations in different industries are studied from the perspectives of knowledge, motivation and organizational context. Focus is on the early phases of NPD, however the entire NPD process is included to better understand the results of the actions and factors throughout the process. The indications that knowledge and knowledge management are key tools in order to stay competitive in the market place are looked closer at and the empirical cases illustrate the use of knowledge within the given sub-cases and the implications thereof.

Details

Authors
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Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Business Administration

Keywords

  • New Product Development (NPD), innovation, Early phases
Original languageEnglish
Publication statusPublished - 2007
Publication categoryResearch
Peer-reviewedNo
EventNordic Academy of Management Conference -
Duration: 2007 Aug 92007 Aug 11

Conference

ConferenceNordic Academy of Management Conference
Period2007/08/092007/08/11

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