Touchdowns in winespeak: ontologies and construals in use and meaning-making

Research output: Chapter in Book/Report/Conference proceedingBook chapter


The aim is to analyze wine descriptions in a lexical semantic framework that is capable of accounting for generalizations and explanations of use and meaning-making in general as well as in text genres such as wine tasting notes. The model is Lexical meaning as ontologies and construals (Paradis 2005), LOC for short, within the broader framework of Cognitive Semantics. Two touchdowns are made. The first one is concerned with the meaning structures evoked by different words and expressions referring to the wine itself in tasting notes. The second one concentrates on wine descriptors in the four perceptual domains, VISION, SMELL, TASTE and MOUTHFEEL, and how wine terminologies are structured according to different scales and properties pertaining to each domain. It is shown that antonymic scales in wine terminologies are different from antonymic scales in ordinary language only by being deliberately constructed by experts and not naturally evolving from language use in the speech community.


Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Languages and Literature


  • smell, taste, touch, adjective, perception, terminologies, vision, scale, wine
Original languageEnglish
Title of host publicationProceedings from the 1st conference on linguistic approaches to food and wine descriptions
EditorsMargarita Goded Rambaud, Alfredo Poves Luelmo
PublisherMadrid : UNED
ISBN (Print)97884-362-6089-2
Publication statusPublished - 2010
Publication categoryResearch

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