Understanding price premium for grocery products: a conceptual model of customer-based brand equity

Research output: Contribution to journalArticle

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Subject classification (UKÄ) – MANDATORY

  • Business Administration
Original languageEnglish
Pages (from-to)401-414
JournalJournal of Product & Brand Management
Volume16
Issue number6
Publication statusPublished - 2007
Publication categoryResearch
Peer-reviewedYes