Visual femininity and masculinity in synthetic characters and patterns of affect

Research output: Chapter in Book/Report/Conference proceedingPaper in conference proceeding

Abstract

It has been shown that users of a digital system perceive a more ‘masculine-sounding’ female voice as more persuasive and intelligent than a corresponding but more ‘feminine-sounding’ female voice. Our study explores
whether a parallel pattern of affectively colored evaluations can be elicited when femininity and masculinity are manipulated via visual cues instead of via
voice. 80 participants encountered synthetic characters, visually manipulated in terms of femininity and masculinity but with voice, spoken content, linguistic style and role of characters held constant. Evaluations of the two female characters differed in accordance with stereotype predictions – with the exception of competence-related traits; for the two male characters evaluations differed very little. The pattern for male versus female characters was slightly in opposite to stereotype predictions. Possible explanations for these results are proposed. In conclusion we discuss the value of being aware of how different traits in synthetic characters may interact.

Details

Authors
Organisations
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Learning
Original languageEnglish
Title of host publicationLecture Notes in Computer Science (Affective Computing and Intelligent Interaction)
EditorsAna Paiva, Rui Prada, Rosalind Picard
PublisherSpringer
Pages654-665
Volume4738/2007
ISBN (Print)978-3-540-74888-5
Publication statusPublished - 2007
Publication categoryResearch
Peer-reviewedYes
EventThe 2:nd International Conference on Affective Computing and Intelligent Interaction (ACII 2007) - Lisbon, Portugal
Duration: 2007 Sep 122007 Sep 14

Publication series

Name
Volume4738/2007
ISSN (Print)1611-3349
ISSN (Electronic)0302-9743

Conference

ConferenceThe 2:nd International Conference on Affective Computing and Intelligent Interaction (ACII 2007)
CountryPortugal
CityLisbon
Period2007/09/122007/09/14