What’s the buzz about the store? A comparative study of Word of Mouth and customer satisfaction, their sources and relationships to sales growt

Research output: Chapter in Book/Report/Conference proceedingBook chapter

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Subject classification (UKÄ) – MANDATORY

  • Business Administration
Original languageEnglish
Title of host publicationEuropean Retail Research
PublisherSpringer
Pages97-128
ISBN (Print)978-3-658-00716-4
Publication statusPublished - 2013
Publication categoryResearch
Peer-reviewedYes