Why marginalized groups struggle to leverage digital activism

Research output: Chapter in Book/Report/Conference proceedingPaper in conference proceeding


Digital activism, political activism mediated by digital technologies, offers the promise of increased visibility and political power for marginalized groups. Yet, this has not been the case outside of a few exceptions such as Black Lives Matter. This paper offers theoretical, conceptual critical research that explores why successful digital activism may elude marginalized groups. We ask why many marginalized groups have been unable to harness the power of digital activism. We suggest that greater reliance on smartphones for internet access in marginalized groups may be at the heart of the problem.


  • Jordana J. George
  • Dorothy E. Leidner
External organisations
  • Baylor University
Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Information Systems, Social aspects


  • Critical research, Digital activism, Digital divide, Leapfrogging, Smartphones
Original languageEnglish
Title of host publicationAmericas Conference on Information Systems 2018
Subtitle of host publicationDigital Disruption, AMCIS 2018
PublisherAssociation for Information Systems
ISBN (Print)9780996683166
Publication statusPublished - 2018 Jan 1
Publication categoryResearch
Event24th Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018 - New Orleans, United States
Duration: 2018 Aug 162018 Aug 18


Conference24th Americas Conference on Information Systems 2018: Digital Disruption, AMCIS 2018
CountryUnited States
CityNew Orleans