With care for cows and a love for milk: Affect and performance in dairy industry marketing strategies

Research output: Chapter in Book/Report/Conference proceedingBook chapter

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Authors
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Research areas and keywords

Subject classification (UKÄ) – MANDATORY

  • Media and Communications
Original languageEnglish
Title of host publicationMeat Culture
EditorsAnnie Potts
Place of PublicationLeiden
PublisherBrill Academic Publishers
Pages109-128
Number of pages19
ISBN (Print)9789004325845
Publication statusPublished - 2016 Oct 14
Publication categoryResearch
Peer-reviewedYes

Publication series

NameHuman-Animal Studies
PublisherBrill
Volume17
ISSN (Print)1573-4226

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